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Book Review: Do the Work by Steven Pressfield

I read Do the Work  in less than 30 minutes with a glass of wine by my side.  Okay, it was more like one-and-a-half, but who’s counting?

And this really isn’t a traditional type of book review, but more on this in a second.  If you loved Pressfield’s The War of Art, then you’ll love this book too and you don’t need a review by me or anyone else, you’re just going to buy it…if you haven’t bought it already.

Do the Work is shorter and more to the point than The War of Art, although I was searching for a more of a sustained kick in the pants from this short book, I think it’s still powerful.  Yes, there was a lull toward the end, but I still got a lot of inspiration and a shot in the arm to focus on doing GREAT WORK that has been kicking around in idea stage for too long.

Some of the key points or calls to action that I underlined:

Don’t think.  Act. - Translation: Don’t overthink or over-plan, just get started.  In fact, start before you’re even ready.

Research Diet - Loved this idea.  I fell into the trap of doing too much research when I wrote my first book and the first batch of ebooks I wrote.  “You’re allowed to read three books on your subject.  No more.”  The point is that often we procrastinate by doing too much research.  Screw that Pressfield says.  Just read enough to get a start and then START.

Another piece of advice on research: “Do research early or late.  Don’t stop working.  Never do research in prime working time.”

Swing for the Seats – “If you and I want to do great stuff, we can’t let ourselves work small.  A home-run swing that results in a strikeout is better than a successful bunt or even a line drive single.”

Keep Working - Throughout, we’re reminded of the importance of momentum and not missing a day.  If Stephen King writes each and every day, to this day, then we can do the same for our passion.

How Bad Do You Want It?  “Dabbling – Interest – Intrigued but Uncertain – Passionate – Totally Committed.”  This is a scale against which you answer the question of ‘how bad do you want it?’ where “IT” is whatever you’re pursuing.  If you have no choice or are doing it for the love of the art, then you’re on the right track.

Just Ship It – Inspired by Seth’s motto and the importance Godin puts on “Shipping” something.  “Because finishing is the critical part of any project.  If we can’t finish, all our work is for nothing.”  Well said and 100 percent true.

If you’re an artist, writer, creator, producer, then this book is for you.  If you’re looking to make a dent in the world and do something great, then this book is for you.  In fact, I think it’s worth the read for just about anyone who’s looking to rise above the everyday blandless that life sometimes throws our way.

The book is a must read at just under $10 and the Kindle version is free – which means it’s a must get, no-brainer “purchase.”

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Why I Re-Read Great Books

I was reading a new book that was recently on a bestseller list.  The non-fiction book was supposed to help unleash my inner something, but all it did was confuse me.  The author repeated himself several times within the first few chapters and I got confused, bored and annoyed all at the same time.  I promptly put the book back on my bookshelf.  In the past I would have powered through the book, but I vowed to stop reading crappy books early last year.

Faced with the desire to keep reading, I pulled The Power of Less off my bookshelf and promptly started reading it.  I got sucked right into it and practically finished it before running off to do some errands.  The book is fantastic and this time I pulled out a pad and pen and took notes.

The reason I love re-reading great books is because I’ve learned the importance of picking out one or two big ideas from them and immediately putting them into practice.  In the case of Power of Less, I’m going to make sure I do my Most Important Task first thing in the morning.  This one action will help me leave work earlier than I have been.  How?  By getting the big things done and out of the way early in the day, I’ll avoid staying late to get them done.

Just a simple idea like this is in all great books, so the next time you’re suffering through a crappy book, pull a GREAT book off your bookshelf and re-read one of your favorites.  Only this time, grab a pad and pen and write down one or two things you’re going to immediately take ACTION on.

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Different by Design

I just finished reading DIFFERENT by Youngme Moon.  It’s a great branding/marketing book that’s not for everyone, but I loved it.  The central premise of the book is that in categories where there are a lot of players, there is often this game of one-upmanship where each manufacturer is reacting to every move their competitors make.  This short-sighted view of competition leads to a totally undifferentiated product portfolio across all the competitors.

The brands that succeed in the long-run are the ones that stand out from the crowd and don’t fall into the trap of doing whatever the competition is doing in order to not fall behind.  The reality, according to Moon is that this behavior of copying the competition leads to an undifferentiated mess.  In other words, in markets where there are many competitors struggling for market share, the tendency to copy any advancements by one competitor leads to a quick downward spiral toward commoditization.

The book is great for any business owner looking to stand out from the crowd or any brand manager looking to create a unique and sustainable positioning for their brand.

It’s a great book and worth the investment.  Even if you’re not into building brands, you can take the lessons in the book and apply them to your personal brand.    Figure out how to stand out from the crowd and determine what it takes to succeed in your company.  Leverage these two lines of thought to figure out the best course of action for you and go for it.

I’ll leave you with a quote from the book that hits upon the main theme Moon covers in her book:

“When we spend too much time comparing our own brand performance to that of our competitors, it is easy to end up on a competitive treadmill.  It is easy to wind up spending too much time keeping up with the Joneses.  In the process, it is easy for us to begin losing the point of it all – which is to create deep and sustainable grooves of separation from each other.” – DIFFERENT, by Youngeme Moon

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Read Different Stuff

“Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to continually be part of unanimity.” – Christopher Morley

I’m back on a reading kick and I find myself gravitating toward books that make their way to the Top Ten Lists.  I just got a great recommendation from a colleague for a book that’s related to our day-to-day job, but one that would never have crossed my radar.  Now we’ll have a book we can talk about together and I’m sure it will open my eyes to some new thoughts and strategies to leverage on the job.

Of course I don’t want to stop at just one book, so I began to think of the ways you can find different material to read.  Here are some thoughts:

  • You can use Amazon’s “Recommendation” feature to find great books that are recommended for you, based in large part by your purchase and viewing history.
  • One way to find some great books outside of your normal source is to ask people for recommendations.  You can do this through Twitter or Facebook, but you can also reach out to the people you work with. 
  • Another great source – librarians.  These are folks have their finger on the pulse of what people in your town and beyond are reading.
  • You can also peruse the Top 10 lists of a bunch of categories on Amazon.com (pick one at random) and read it.
  • And you can always hit your local bookstore and go to a section you never go to and find a book outside your usual genre.

This idea of reading outside your normal “comfort zone” is a small one, but it’s always nice to feed your head with some new perspectives on things.  Run with it right now and hit up Amazon, the library or a colleague for a book recommendation.

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Taking Immediate Action, Even on Small Things

Post Update: Earlier this year, David Sokol, the subject of this post was ousted from Buffett’s company.  This article gives you the background on that story.  How Warren Buffet Protege David Sokol Lost His Way.  Regardless of what happened, I still believe we can learn a thing or two from Sokol and his “Pleased but Not Satisfied” mantra.

I tend to have a lot of ideas throughout the day.  I have a lot of little things I have to do during the day that pop up on my radar screen.  If I forget to write them down, I don’t do them.  I use Post-It notes too much and I have a new To Do sheet of paper every morning.  It’s not ideal and it doesn’t work completely, but I still manage to get a lot done.  I’m working on improving my system – more on this when it works and is perfected.

In the meantime, the reason I bring it up is that sometimes you can interrupt your flow of work to get a little task done.  I read a great article last night about David Sokol, Warren Buffett’s Mr. Fix-It in an article in FORTUNE Magazine.  I was impressed with this guy running three companies for Buffett and the article mentioned David’s book: Pleased But Not Satisfied.  I wrote it down on a Post-It last night and went to bed.

This morning I woke up and decided to check it out first thing on Amazon.com.  The only copy was selling for $2,500.  I’m not joking.  So I figured I would find David’s contact info which is hard to find, even online, so I figured a way to reverse-engineer his email address.  I was about to send him an email when I noticed a tiny line on his bio page: Order Mr. Sokol’s book, Pleased But Not Satisfied, by visiting bookwormomaha.com.

I promptly headed over to the bookstore, ordered the book and now I’m onto the next task on my To Do list this morning.  Total time invested was about 10 minutes and the task is no longer on my To Do list.  I also found the Fortune Article online, shared it with my Twitter Followers and I bookmarked it for future use.

Some would say that I just wasted time that should have been devoted to a big project, but I think of it as one small, but important task completed and one less Post-It note cluttering my desk and mind.

By the way, the article about David in FORTUNE is a great, short, inspiring read.  Check it out: Warren Buffett’s Mr. Fix It

 

 

 

 

 

 

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